Correct comes before clever
An engineer will forgive a plain sentence. They will not forgive technical data in the wrong units, a tool life claim with no supporting evidence, or text written by someone who does not know the difference between an end mill and a windmill.
The moment that happens you have lost the reader, the editor holding the page, and a slice of your credibility.
Technical copywriting for manufacturing companies.
Written by an engineer, not translated by a writer
Most technical content is someone turning an engineer’s notes into marketing buzzwords and hoping nothing gets lost. After three rounds of corrections the figures are still in the wrong place, and when you finally sign off you know it will not land.
Rhys Williams served his time as a toolmaker and machinist before he wrote for a living. The toolmaker gets the detail right. The editor knows what a trade title will actually publish.
- Press releases: launches, contract wins, appointments, company news and product updates
- Technical features and application stories built around a real job on a real machine
- White papers and technical guides for products that have to be understood before they can be sold
- Opinion pieces that give your senior people a credible voice
- Website, brochure and datasheet copy that puts the competition in the shade
The subjects that do not need explaining
- Cycle times
- Tool life
- Insert grades
- Thermal stability and growth
- 3 and 5-axis toolpaths
- Wire EDM
- Die-sink EDM
- Hard turning
- Grinding wheel specifications
- Workholding and clamping forces
- Coolant concentration
- Filtration
- Metrology
- In-process measurement
- ISO 9001
- AS 9100
If your product sits in that list, you can brief us in ten minutes instead of an afternoon, and you will not be correcting the first draft. We know what those approvals mean to an aerospace, automotive, medical or defence customer, and why that matters to the reader.
The other three services
Brief us in ten minutes, not an afternoon
Send us the product and the application.
If it is in our world, you will get a first draft you do not have to fix.