We sit on the other side of that inbox
Every trade editor receives more content than they can run, and most releases are gone in ten seconds: no story, the wrong angle, the wrong reader, the wrong person. We know how that inbox is cleared, because our founder is an editor at an industry-leading publication.
Your story goes out the way an editor wants to receive it. It passes the ‘so what?’ test that every editor should ask before anything reaches the page.
Press and media relations for manufacturing companies.
Relationships, not distribution lists
Firing one release at 400 inboxes is not media relations. We know which editor covers grinding, which one wants an application story, whose issue closes this week, and which feature your product should be sitting in the middle of three months from now.
- Media relations with UK, European and international trade and technical titles
- Story angles matched to individual editors and their editorial calendars
- Placement across print, online, newsletters, podcasts and social channels
- Launches, contract wins, appointments, application stories and expert comment
- Exhibition coverage timed to the show calendar, from preview through to follow-up
- Written and pitched by the same person, so nothing is lost in the handover
Editors take the call, and they run the story
The technical content is right before it is sent, because it is written by a time-served toolmaker and machinist. The pitch is right because it comes from someone who commissions this material for a living.
Written right
By an engineer who has stood at the machine.
Pitched right
By an editor who commissions this material.
The other three services
Get your product in front of the right editor
Tell us what you make and which titles your buyers read.
We will tell you honestly whether there is a story in it.