Manufacturing and engineering PR services
Press relations, technical copywriting, social media and PR strategy for manufacturing brands across the UK, Europe, Asia and the USA.
Four services, one focus
Everything we offer is built for a technical product and a technical buyer. You will not get a generic PR package with the word manufacturing pasted over the top. You get content written by someone who has made parts for a living and edited the trade press, which is a rarer thing than it sounds.
Take one service on its own or run the lot as a joined-up programme. Most clients start with one and add more once they see the coverage come through.
Press and Media Relations
Targeted placement across the print, digital and social outlets your buyers actually read.
Press and Media Relations
Consistent, targeted placement across print, digital, social and web outlets that reach your buyers, from sector trade press to industry-specific online platforms and social channels. We know what editors want, what the algorithms reward, and how to get your story in front of the right people.
Getting covered is not about firing out a release and hoping. It is about knowing which editor cares about your product, what angle they will run, and when.
- Media relations with trade and technical titles across manufacturing and engineering
- Story angles pitched to the editors most likely to run them
- Placement across print, online, newsletters and social channels
- Product launches, contract wins, case studies and comment pieces
Technical Copywriting
Press releases, technical features, white papers, opinion articles and application stories, written by engineers who understand your products, their features and the applications they serve. The right terminology, the right emphasis, and the right arguments to convince a technically literate audience.
You know the frustration of handing a brief to a writer who does not quite get it. Three rounds of corrections, and the tool life figure still ends up in the wrong place. That does not happen here.
- Press releases and technical features written to trade-press standard
- White papers and application stories that stand up to expert scrutiny
- Opinion pieces that give your senior people a credible voice
- Content that reads right the first time, without endless technical review
Digital and Social Media
Social strategy that builds real authority, not just activity. Product launches, expert comment and technical content, aimed at the people who actually buy what you make.
Posting for the sake of it is easy. Posting things a technical buyer wants to read is the harder job, and the one worth paying for.
- Social strategy and content for your business and your key people
- Product launches and campaign support across your channels
- Technical posts that earn followers instead of chasing them
PR Strategy and Planning
Annual PR programmes built around your product roadmap, trade calendar and sales objectives, so every press release, every article and every social post pulls in the same direction.
A one-off release gets you a day of attention. A plan gets you a reputation.
- A yearly PR plan tied to your launches, shows and sales targets
- A steady drumbeat of coverage rather than scattered one-offs
- Messaging that stays consistent across every channel
- Review points so you can see what is landing and adjust
Who these services are for
We work across the tooling and advanced manufacturing supply chain: subcontract SMEs, Tier 1 manufacturers and, above all, OEMs. If you are a Managing Director, Sales Director or Operations Director trying to get your product the attention it deserves, this is built for you.
Most of our clients are in the UK and Europe, though the work reaches into Asia and the USA too.
- Turning centres
- Machining centres
- Grinding machines
- Punch presses
- Cutting tools
- Workholding
- CAM software
- Coolant and cutting fluid
- Filtration
- Metrology
- EDM
- Fluid management
- Laser cutting
- Plasma and oxy-fuel
- Waterjet
Why choose Pulse-PR
Written by an engineer
A time-served toolmaker and machinist with 25 years of hands-on experience writing your technical content.
Pitched by an editor
Run by the editor of MTD Magazine, with first-hand knowledge of what editors commission and what they bin.
Trade-press quality
The same standard across press releases, technical articles, social content and annual strategy.
One point of contact
Someone who understands both the engineering and the marketing, so nothing is lost in a handover.
Since 2003
Serving respected manufacturing brands for more than two decades, with partnerships spanning decades.
Based in South Wales
Maesteg-based, serving clients UK-wide and worldwide across Europe, Asia and the USA.
Not sure which service you need?
Tell us which service you are after, or just ask us where to start.
Give us a quick idea of what you make and who you want to reach, and we will come back with a plan and a price.